Dani Seitz for Lida Baday Spring 2012 Campaign by Chris Nicholls

Minimal Luxury – Canada-based label Lida Baday taps Chris Nicholls to capture its spring 2012 campaign starring Dani Seitz. The images place focus on Baday’s minimal aesthetic which gives a modern twist to modern staples such as cardigans, knit tops, dresses and pants. On beauty are hair stylist Justin German and makeup artist Simone Otis. / Art direction by Diti Katona @ Concrete Design Communications Inc