Demi Moore Cozies Up in J. Crew’s Fall 2024 Must-Haves

Joanna Elizabeth

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Published September 23, 2024

Demi Moore poses in J. Crew's fall 2024 catalog.
Demi Moore poses in J. Crew’s fall 2024 catalog. Photo: Max Farago / J. Crew

The Substance star Demi Moore brings her signature style to J. Crew’s fall 2024 catalog. The raven-haired actress was photographed on location in New York City by photographer Max Farago.

With her adorable Chihuahua Pilaf by her side, the star exudes effortless cool in a wardrobe packed with fall essentials. There are high-rise jeans, plush cashmere sweaters, and warm coats that channel cozy comfort.

Demi Moore for J. Crew Fall 2024 Catalog

Keeping it casual, Demi Moore models J. Crew cashmere sweater and high-rise jeans for fall 2024.
Keeping it casual, Demi Moore models J. Crew cashmere sweater and high-rise jeans for fall 2024. Photo: Max Farago / J. Crew

From luxe knits to sophisticated outerwear, Demi’s wardrobe is filled with styles straight from J. Crew’s fall collection, alongside her own carefully curated vintage J. Crew pieces. The result is a blend of modern style and nostalgic charm.

Demi Moore poses in J. Crew's wrap coat, pima cotton t-shirt and jeans for the brand's fall 2024 catalog.
Demi Moore poses in J. Crew’s wrap coat, Pima cotton t-shirt, and jeans for the brand’s fall 2024 catalog. Photo: Max Farago / J. Crew

But what decade is Demi most wistful for? According to the actress, it’s the ’90s spirit that truly speaks to her. “There was something about the ’90s… It was an opportunity for liberation for that generation,” she reflects.

Ready for her closeup, Demi Moore wears J. Crew's brushed cashmere sweater.
Ready for her closeup, Demi Moore wears J. Crew’s brushed cashmere sweater. Photo: Max Farago / J. Crew

“It feeds very much into the whole experience of being here with J. Crew.” The decade, she notes, was a time when imperfection was celebrated, and individuality reigned supreme.

As Demi embodies the perfect blend of laid-back chic and high-fashion polish, it’s clear that she’s the ultimate fit for J. Crew’s latest campaign.


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