Grimes is a Sci-Fi Fantasy in Dion Lee Spring 2022 Campaign

Joanna Elizabeth

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Published April 14, 2022

Grimes Dion Lee Spring 2022 Campaign
Grimes stars in Dion Lee spring-summer 2022 campaign. Photo: Bryan Huynh

Music artist Grimes delivers sci-fi fantasy for Dion Lee’s spring-summer 2022 campaign. She poses for photographer Bryan Huynh, who also happens to be the singer’s co-creative director, in front of a backdrop of icy landscapes and cyber-futuristic architectural structures.

Dion Lee Spring/Summer 2022 Campaign

Grimes Fishnet Skirt Dion Lee
Wearing fishnet skirt, Grimes poses for Dion Lee spring-summer 2022 campaign. Photo: Bryan Huynh

Stylist Cece Liu showcases new season designs such as fishnet skirts, lace pieces, and flared sleeves in the project. Henry Thomas Lloyd is in charge of the art direction, and artist Rodolfo Hernandez works on CGI for the striking images. When it comes to beauty, Grimes looks like a warrior wearing an icy blonde wig and red eyeshadow.

Related: Grimes Fronts adidas by Stella McCartney Fall ’19 Campaign

Grimes Sci-Fi Long White Hair Dion Lee
Looking like a sci-fi warrior, Grimes fronts Dion Lee spring-summer 2022 campaign. Photo: Bryan Huynh

Grimes brings to life the spring summer 22 collection.

The campaign traverses icy mystic landscapes with cyber-human architecture, photographed by Bryan Huynh, with collaborators art director Henry Thomas Lloyd and CGI artist Rodolfo Hernandez.

Playing the role of sci-fi heroine is Grimes, exploring a newfound extended world of her forthcoming album, Book I.

Dion Lee
Dion Lee Spring 2022 Campaign Ice Grimes
Dion Lee enlists Grimes for its spring-summer 2022 campaign captured on an icy landscape. Photo: Bryan Huynh

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