For its cruise 2025 campaign, Dior takes a bold step into the rugged landscape of Scotland. Against hazy backdrops, punk-inspired accents clash with traditional tartans, creating a daring fusion of styles.
Dior Cruise 2025 Campaign
The result is a dynamic collection that’s equal parts rebellious and refined. Behind the lens, photographer Brigitte Niedermair captures models Ali Dansky, Jiali Zhao, Sanija Dalecka, and Tanya Churbanova in high-energy poses.
Dior’s iconic Saddle bag gets a studded makeover, while the Dior Book Tote boasts rich embroidery. As a few of the models pose with flags, flames blaze in the background, adding a sense of raw energy.
Stylist Elin Svahn rounds out the look with edgy accessories. There are chunky shoes, choker necklaces, and embroidered masks. An accompanying film shows the designs in motion set against a backdrop of pure yellow.
