Dior’s Spring 2025 Campaign is Enchanting

Joanna Elizabeth

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Published February 12, 2025

Dior spring-summer 2025 campaign.
Dior debuts its spring-summer 2025 campaign. Photo: Sarah Jones / Dior

Dior’s spring-summer 2025 campaign delivers modern style, merging sporty silhouettes with timeless elegance. Photographed by Sarah Jones, the visuals unfold in a dreamlike outdoor landscape, where models Ali Dansky, Lilli Ostendarp, Claudia Campana, and Xiuli Jiang channel a powerful yet effortless aesthetic.

Dior Spring/Summer 2025 Campaign

Xiuli Jiang wears a leather jacket in Dior's spring-summer 2025 campaign.
Xiuli Jiang wears a leather jacket in Dior’s spring-summer 2025 campaign. Photo: Sarah Jones / Dior

Inspired by the Amazon warrior, Maria Grazia Chiuri draws from the iconic French label’s archives, incorporating bold tailoring, utilitarian elements, and delicate details. Baggy cargo pants, sleek one-shoulder tops, and transparent skirts showcase structure and fluidity.

Ali Dansky fronts Dior's spring-summer 2025 campaign.
Ali Dansky fronts Dior’s spring-summer 2025 campaign. Photo: Sarah Jones / Dior

The color palette leans into monochrome contrasts, with black and white dominating, punctuated by fiery red and pastel pinks. Accessories take center stage with the D-Journey and Signature Bucket bags. Footwear plays into the relaxed yet honed aesthetic, featuring GetDior sneakers and Optical-D thong sandals.

Dior focuses on eyewear for its spring-summer 2025 campaign.
Dior focuses on eyewear for its spring-summer 2025 campaign. Photo: Sarah Jones / Dior

Sport-inspired accents echo throughout the campaign, with checkered details, structured silhouettes, and performance-driven eyewear adding an edge. A final touch? Striped Dior headbands, tie together the collection’s effortlessly bold energy.


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