Madelaine Petsch Goes Around the World in Disney x Givenchy Lunar New Year Campaign

Joanna Elizabeth

/

Published December 22, 2022

Madelaine Petsch Disney Givenchy Lunar New Year 2023 campaign
Madelaine Petsch stars in Disney x Givenchy Lunar New Year 2023 campaign. Photo: Disney

Disney x Givenchy join forces once again, this time to celebrate the 2023 Lunar New Year. The campaign features actress Madelaine Petsch, musician Amber Liu, and male model Alton Mason. Previously, the entertainment company and French fashion brand created a 101 Dalmatians capsule collection together.

Disney x Givenchy Lunar New Year 2023 Collection

Inspired by Tokyo, Paris, New York, and more cities, the Disney x Givenchy Lunar New Year Capsule is all about travel.
Inspired by Tokyo, Paris, New York, and more cities, the Disney x Givenchy Lunar New Year capsule is all about travel. Photo: Disney

The Disney x Givenchy capsule collection features Oswald the Lucky Rabbit, perfect for gifting this Lunar New Year. Givenchy creative director Matthew M. Williams took inspiration from around the globe for the collaboration. 

Amber Liu wears red varsity jacket in Disney x Givenchy Lunar New Year 2023 campaign.
Amber Liu wears red varsity jacket in Disney x Givenchy Lunar New Year 2023 campaign. Photo: Disney

A varsity jacket, sweatshirts, patchwork denim, and tote bags are included in the designs. Out now in select markets, the Disney x Givenchy Lunar New Year capsule will be available worldwide starting December 30th. For more Year of the Rabbit celebrations, discover the Gucci Lunar New Year collection.

Disney x Givenchy Lunar New Year 2023 campaign.
Alton Mason fronts Disney x Givenchy Lunar New Year 2023 campaign. Photo: Disney

The campaign and Oswald’s world tour take shape in still images and film. Disney Animation Studios, as well as art director and photographer Julian Klincewicz, have joined forces to create a unique and captivating mixed-reality short that captures the essence of Oswald’s journey starring Madelaine Petsch, Amber Liu, and Alton Mason. You can also see Madelaine as the face of Bamboo Underwear.

Madelaine Petsch poses for Disney x Givenchy Lunar New Year 2023 campaign.
Madelaine Petsch poses for Disney x Givenchy Lunar New Year 2023 campaign. Photo: Disney

Recent Updates

Sofia-Richie-Grainge-Tommy-Hilfiger-Spring-2025

Sofia Richie Grainge & Tommy Hilfiger Go Nautical for Spring

Sofia Richie Grainge and Tommy Hilfiger team up once again, bringing fresh energy to the Sofia for Tommy capsule collection ...
Gal-Gadot-Harpers-Bazaar-Spain-2025

Gal Gadot Wears Luxe Looks in Harper’s Bazaar Spain

Gal Gadot takes the spotlight on the March 2025 cover of Harper’s Bazaar Spain. Photographed by David Roemer (Atelier Management), ...
Luisa-Spagnoli-Spring-Summer-2025

Bette Franke is Elegant in Luisa Spagnoli’s Spring 2025 Ad

Bette Franke shines in Luisa Spagnoli’s spring-summer 2025 campaign. Set in the sophisticated Villa Borsani, the collection highlights soft fabrics, ...
Tate-McCrae-adidas-Sportswear-Lightblaze-2025

Tate McRae Rocks adidas Sportswear’s Lightblaze Sneaker

adidas Sportswear has officially entered its Lightblaze era, unveiling a new sneaker campaign starring Tate McRae. The images showcase her ...
Vince-Spring-2025

Vince’s Spring 2025 Campaign is Coastal Chic

Vince’s spring 2025 campaign transports us to Catalina Island, California. Here, the cliffs, ocean views, and historic Catalina Casino set ...
Eve-Hewson-Calvin-Klein-Shapewear-2025

Eve Hewson Sizzles in Calvin Klein’s Shapewear Ad

Calvin Klein just launched its latest Shapewear collection with a new campaign starring actress Eve Hewson. She is making her ...