Lila Moss steps into the cinematic world of DKNY for its spring 2025 campaign. The project channels the energy of New York City through iconic film-inspired imagery. Shot by Mikael Jansson, the campaign positions Lila as the ultimate protagonist, combining classic DKNY aesthetics with modern style.
DKNY Spring/Summer 2025 Campaign
The collection highlights pieces from the DKNY est. 1989 line, which reinterprets archival designs. Styled by Alastair McKimm, Lila wears effortlessly cool ensembles. There’s a vibrant yellow parka layered over a black dress, a varsity-inspired jacket paired with denim shorts, and a sleek leather look perfect for a city rainstorm.
Adding a nostalgic twist, the campaign creates a mother-daughter fashion connection. Lila fronts DKNY while her mother, Kate Moss, stars in the Donna Karan New York campaign. This parallel reflects the brand’s legacy and evolution.
Jeff Goldfarb, Executive VP of G-III Apparel Group, shares, “The Spring DKNY 2025 Campaign represents a pivotal moment, highlighting the brand’s unwavering commitment to creativity, authenticity, and accessibility,”
The DKNY spring 2025 collection is available now on DKNY.com and select retailers.
