DKNY’s spring 2025 editorial campaign is a love letter to the energy of New York City. Photographed by Daniel Jackson, the project stars Rebecca Leigh Longendyke, Paula Soares, and Dorit Revelis as they pose on the East River aboard an NY Water Taxi.
DKNY Spring 2025 Editorial
Under the creative direction of BIG and Partners, the campaign shows the brand’s signature fusion of urban edge and everyday wearability. With the city skyline as their backdrop, the models wear effortlessly cool looks that blend urban sophistication with relaxed ease.
The collection embraces contrasts. For example, sleek little black dresses stand alongside slouchy denim, and structured suiting meets breezy streetwear. Styled by Alastair McKimm, the lineup includes layered textures, mesh fabrics, and sporty details.
Accessories are minimal, with bucket hats, sandals, and understated jewelry. From the waterfront to the city streets, the campaign channels the pulse of downtown style. Whether it’s a crisp denim-on-denim moment or a monochrome tailored set, DKNY delivers pieces that transition seamlessly from day to night.
