Donna Karan revives the essence of luxury with its latest Cashmere Mist campaign. The face is Imaan Hammam who embodies effortless sensuality. Shot in the breathtaking Stockholm Archipelago, this campaign revisits the location of the original Mikael Jansson shoot from over 30 years ago.
Donna Karan Cashmere Mist Eau de Parfum Campaign
Draped in black and white minimalism, Hammam exudes confidence and warmth, mirroring the fragrance’s signature blend of Moroccan jasmine, lily of the valley, and sandalwood. The perfume, housed in a sculptural bottle inspired by the curve of a woman’s back, remains a timeless icon.
To celebrate the launch, Donna Karan introduces a limited-edition cashmere collection. The synergy between scent, fashion, and location creates a campaign that feels nostalgic and refreshingly modern.
The lineup includes a dress, tank top, and cardigans. With Jansson behind the lens once more, these images honor the legacy of Cashmere Mist.
