Dua Lipa Heads Backstage for PUMA ‘Mayze’ Campaign

Joanna Elizabeth

/

Published April 8, 2021

Dua Lipa stars in PUMA Mayze sneaker campaign.
Dua Lipa stars in PUMA Mayze sneaker campaign.

After being announced as a PUMA ambassador last year, Dua Lipa finally appears in her first solo campaign for the brand. As one of the biggest pop stars, she looks perfectly home backstage wearing the new Mayze sneaker. Renowned photographer Mario Sorrenti captures the advertisements, which feature Dua in a bikini top, black jacket, and hot pants. She shows off the silhouette in black and white versions in outfits styled by Lorenzo Posocco. For beauty, hairstylist Chris Appleton works on her wavy hair with makeup by Samantha Lau.

Related: Dua Lipa Wears the Essentials for Pepe Jeans Fall 2020 Campaign

ā€œThe Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,ā€ Dua shares. The Mayze is a sneaker featuring a stacked midsole and split, derby construction, and a heel tab. Bold and edgy, its upper takes inspiration from classic PUMA designs.

PUMA Mayze Sneaker Campaign

Pop star Dua Lipa appears in first PUMA solo campaign.
Pop star Dua Lipa appears in first PUMA solo campaign.
Posing backstage, Dua Lipa fronts PUMA Mayze sneaker campaign.
Posing backstage, Dua Lipa fronts PUMA Mayze sneaker campaign.
Dua Lipa fronts PUMA Mayze sneaker campaign.
Dua Lipa fronts PUMA Mayze sneaker campaign.
A look at PUMA's Mayze sneaker in black.
A look at PUMA’s Mayze sneaker in black.
PUMA Mayze sneaker in white.
PUMA Mayze sneaker in white.

Recent Updates

Olivia-Rodrigo-Lancome-LAbsolu-Rouge

Olivia Rodrigo & LancƓme Deliver the Ultimate Matte Lip

Olivia Rodrigo, the chart-topping pop star, takes center stage in LancĆ“meā€™s latest ad for its Lā€™Absolu Rouge Drama Matte lipstick ...
Dior-Lip-Addict-Glow-2025-Ad

Jisoo, Anya Taylor-Joy & Willow Shine in New Dior Addict Ad

Dior is shining bright with its latest Dior Addict Lip Glow campaign. It stars three global icons: K-pop sensation Jisoo, ...
Perfect-Moment-Winter-2024

Perfect Moment Winter 2024: The Skiwear of Your Dreams

Perfect Momentā€™s winter 2024 collection spotlights high-performance skiwear and fashion-forward style. The campaign features vibrant imagery full of snow. It ...
Gwyneth-Paltrow-Saint-Laurent-Spring-2025

Gwyneth Paltrow Headlines Saint Laurent Spring 2025 Ad

Gwyneth Paltrow brings understated elegance as the new face of Saint Laurent's spring 2025 campaign. Shot by renowned photographer David ...
Balmain-Hair-1974-Campaign2

Balmain Hair Brings Back Vintage Glam Styles

Balmain Hair's new campaign is a striking homage to the brandā€™s 50-year legacy. Called 1974, the images star Eniko Mihalik ...
Carolina-Herrera-Good-Girl-Blush-Elixir

Karlie Kloss Stuns in Carolina Herrera’s Blush Elixir Ad

Carolina Herrera has introduced Good Girl Blush Elixir, a new eau de parfum. Supermodel Karlie Kloss, the original face of ...