Dua Lipa Turns Up the Heat in PUMA’s Speedcat Revival

Joanna Elizabeth

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Published November 24, 2024

Dua Lipa poses for PUMA's Speedcat sneaker campaign.
Dua Lipa poses for PUMA’s Speedcat sneaker campaign. Photo: PUMA

Dua Lipa is revving up the energy in PUMA’s latest Speedcat campaign, set against the desert. Rocking a sleek, all-black racing-inspired ensemble, the pop star puts the Red Speedcat sneaker on display.

Launched 25 years ago and reintroduced in summer 2024, the Speedcat is back and better than ever. With its performance racing roots, the sneaker style boasts a streamlined design that’s equal parts minimalist and bold.

Dua Lipa for PUMA Speedcat 2024 Ad

Posing in the desert, Dua Lipa wears PUMA's Speedcat sneaker in red.
Posing in the desert, Dua Lipa wears PUMA’s Speedcat sneaker in red. Photo: PUMA

Notable features include a rounded toe and low-cut collar, giving it a sporty-chic edge. In one electrifying pose, Dua stretches out her toned legs, donning a daring low-cut top and matching shorts alongside a fiery red exotic car.

Dua Lipa wears a racing helmet in the PUMA Speedcat ad.
Dua Lipa wears a racing helmet in the PUMA Speedcat ad. Photo: PUMA

The Speedcat is available in three striking colorways: black, red, and pink blush. Mark your calendars. The Speedcat drops on December 5th on PUMA’s website, in-store, and at select retailers.

Dua’s Speedcat campaign is hot on the heels of her recent appearance in the YSL Libre ad, proving the singer’s momentum shows no signs of slowing.


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