Actress Emma Roberts has been tapped as the face of Aerie’s fall 2015 underwear campaign called, #AerieReal. You may remember that the brand launched an unretouched campaign several years ago to much press using models. Emma’s advertisements will debut in stores on September 3 and run through the holiday season.
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Emma says about the Aerie campaign, “I feel so honored to be part of a movement that reassures women that real doesn’t mean flawed – real is sexy, real is cool.”