Upscale fitness company Equinox has tapped British photographer Rankin to shoot its 2015 campaign which featured the tagline of “Equinox Made Me Do It”. The images show individuals in diverse situation showing the effects of what a good workout can do. One image shows a model with a shave head while the other shows a couple with twins and the other departure a woman with a large parachute—pointing to the risk and adventure fitness can lead to.
“Having been familiar with the Equinox brand and some of the great advertising they’d done in the past, when I got the call I was excited about the prospect of creating their next campaign as it couldn’t have been closer to my style,” says Rankin about the advertisements.
Such an epic campaign that really made me take notice of Equinox