In a charming setting near the South of France, Erin Wasson leads the campaign for Spell’s latest Bohème collection. The designs are inspired by the vintage allure of Paris’ renowned Les Puces de Saint-Ouen flea market.
Spell Bohème 2024 Campaign
The collection elegantly captures the essence of vintage bridal lace and ethereal nightgowns, artfully incorporating a bohemian twist that pays homage to a spirit of creativity and liberation. This season’s palette blends dusty pinks with honeyed ambers and soft purples, evoking a sense of nostalgic romance.
Photographed by Jamie Green, Erin Wasson looks rockstar chic, perfectly aligning with the campaign’s aesthetic. Stylist Ashleigh Bakos enhances the luxurious yet cool vibe by pairing the glamorous outfits with leather boots, hand-beaded necklaces, and striking platform heels.
This new collection serves as a follow-up to the Bohemian Royale campaign, continuing to explore rich, artistic themes and intricate design elements.