Natalia Vodianova makes her return in Ermanno Scervino’s spring-summer 2025 campaign, photographed by Luigi & Iango. The campaign unfolds within a softly lit hotel room, an intimate space reminiscent of the 1970s Italian cinema.
Ermanno Scervino Spring/Summer 2025 Campaign
Previously, the top model fronted last year’s spring ads. The setting, characterized by warm light and understated luxury, mirrors the collection’s theme of sensuality and freedom. Each look tells a story of craftsmanship and material innovation.
A standout piece is the guêpière-inspired cotton shirt, combining structure and softness. Another highlight is the muslin and Valenciennes lace bra, boldly spotlighting lingerie codes with a hint of rebellion.
The floral dévoré jacket mimics aged denim, adding a vintage yet contemporary vibe, while the trompe-l’œil scuba jacket plays with texture.
Vodianova’s relaxed yet poised demeanor shines in every shot. From delicate lace dresses to structured outerwear, the collection speaks to a balance of control and abandon.
