Etro Brings Modern Fairytale Fashion to Spring 2023

Joanna Elizabeth

/

Published March 15, 2023

Etro Spring 2023 Campaign
Akon Changkou, Iman Kaumann, and Livia Hammar star in Etro spring-summer 2023 campaign. Photo: Zhong Lin

Etro takes on a magical journey with its spring-summer 2023 campaign, Eden of Etropia. The stunning visuals feature the talented trio of Akon Changkou, Iman Kaumann, and Livia Hammar, who bring the enchanting world of Etropia to life.

Inspired by the romantic and mythical world of the Pre-Raphaelites, the new Etro spring 2023 campaign is a visual feast reimagined with tightrope walkers, fairies, magicians, and princesses. The models navigate a mesmerizing, labyrinth-like set, where stairs, walls, and windows seemingly defy logic in a captivating, fairytale-like atmosphere.

Etro Spring/Summer 2023 Campaign

The dreamy images, masterfully captured by photographer Zhong Lin, showcase the Etro spring 2023 collection highlighting printed crop tops and skirts paired with statement platform heels. The boho-chic aesthetic is further enhanced by colorful embroidery, adding a whimsy touch to each piece.

Akon Changkou Etro Spring 2023 Campaign
Akon Changkou looks boho chic in Etro’s spring-summer 2023 campaign. Photo: Zhong Lin

Creative director Marco de Vincenzo’s designs take the spotlight while fashion editor and stylist Gabriella Karefa-Johnson expertly curated the looks. Hairstylist Jawara and makeup artist Ammy Drammeh worked their magic, transforming the models into ethereal beings fit for this mystical realm, with Iman Kaumann and Livia Hammar’s auburn tresses standing out.

Etro Tightrope Walkling Spring 2023
Etro features tightrope walking in its spring-summer 2023 campaign. Photo: Zhong Lin

Casting director Anita Bitton handpicked the perfect muses for this fantastical journey, and manicurist Sylvie Macmillan added the finishing touches to complete the enchanting looks.

Fairytales inspire the Etro spring-summer 2023 campaign.
Fairytales inspire the Etro spring-summer 2023 campaign. Photo: Zhong Lin

Recent Updates

Balmain-Spring-Summer-2025-Campaign

Laetitia Casta Leads Balmain’s Spring 2025 Ad

Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
Hermes-Spring-Summer-2025-Campaign

Hermès Spring 2025 Campaign is Walking On a Dream

Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
Victorias-Secret-VS-Archives-Swim

Victoria’s Secret Swim Dives Into Its Archives

Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
Eva-Mendes-Stella-McCartney

Eva Mendes, Raye Return for Stella McCartney Summer 2025

Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
Valentino-Spring-Summer-2025

Valentino’s Spring 2025 Campaign is A Luxe Dream

Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...
Tory-Burch-Spring-2025-Campaign

Irina Shayk Headlines Tory Burch’s Spring 2025 Ad

Tory Burch takes inspiration from athletic aesthetics for its spring 2025 campaign. The images feature models Irina Shayk, Mona Tougaard, ...