Etro’s Vela Bag Gets the Floral Treatment for New Campaign

Joanna Elizabeth

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Published October 15, 2024

Etro Vela Bag Fall 2024 Campaign
Edie Campbell stars in the Etro Vela bag fall-winter 2024 campaign. Photo: Giampaolo Sgura / Etro

Etro whisks us away to a boho paradise with its Vela bag campaign for the fall-winter 2024 season. Model Edie Campbell fronts the striking image. At the heart of this shoot is a sleek accessory designed by Marco De Vincenzo.

Etro Vela Bag Fall/Winter 2024 Campaign

The Etro Vela bag features interwoven leather with the Pegaso medal in a new campaign.
The Etro Vela bag features interwoven leather with the Pegaso medal in a new campaign. Photo: Giampaolo Sgura / Etro

It features a chic V clasp and sumptuous woven smooth leather. The Pegaso medal is a subtle yet signature touch, elegantly hanging from the bag as a charm. Under the lens of photographer Giampaolo Sgura, Edie channels the effortless luxe of Etro’s Vela bag.

Edie Campbell lounges with the Etro Vela bag for fall 2024.
Edie Campbell lounges with the Etro Vela bag for fall 2024. Photo: Giampaolo Sgura / Etro

Styled by Simone Rutigliano, the blonde’s look is a blend of laid-back chic and high-end fashion. The botanical prints make a stunning appearance in the form of blouses, flared pants, and eye-catching flower headbands.

With a deliberate choice of autumnal shades, the color palette shines bright with hues of golden yellow and deep burgundy while perfectly complementing the bag’s rich, natural tones.


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