Fendi’s Fall 2024 Campaign Has a Fresh Take on Roman Style

Joanna Elizabeth

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Published July 18, 2024

Fendi Fall 2024 Campaign
Vittoria Ceretti poses for the Fendi fall-winter 2024 campaign. Photo: Steven Meisel

Fendi’s fall-winter 2024 campaign celebrates its Roman heritage with a dash of London style. Inspired by British subcultures of the 1980s, the collection showcases the brand’s ability to blend its rich history with different styles.

Women’s artistic director Kim Jones drew inspiration from edgy British subcultures like goths and new romantics, which are reflected in the collection’s bold and daring aesthetic.

Fendi Fall/Winter 2024 Campaign

Posing with the Simply Fendi bag, Lina Zhang fronts Fendi's fall-winter 2024 ad.
Posing with the Simply Fendi bag and stacked bracelets, Lina Zhang fronts Fendi’s fall-winter 2024 ad. Photo: Steven Meisel

The campaign was photographed by renowned fashion photographer Steven Meisel, who brings his signature style to the images. The cast features models, including Vittoria Ceretti, Lina Zhang, and Luiza Perote, who pose with stunning statues in the background.

Looking statuesque, Vittoria Ceretti models the Simply Fendi mini bag for the brand's fall 2024 ad.
Looking statuesque, Vittoria Ceretti models the Simply Fendi mini bag for the brand’s fall 2024 ad. Photo: Steven Meisel

The collection’s standout pieces include long dresses with high slits, knee-high leather boots, and statement accessories like the Simply Fendi bag adorned with a Chupa Chups lollipop holder. Stackable bracelets and bold, eye-catching jewelry add a touch of glamour to the overall look, all styled by Olivier Rizzo.

Luiza Perote strikes a pose for the Fendi fall-winter 2024 campaign.
Luiza Perote strikes a pose for the Fendi fall-winter 2024 campaign. Photo: Steven Meisel

Two of the industry’s top names created the campaign’s beauty looks. Guido Palau worked magic on the models’ hair, achieving a sleek, slicked-back style. Makeup artist Pat McGrath focused on dramatic eye and lipstick looks with glamour.

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