Fendi’s latest campaign, Fendi For Yourself, serves a fashion face-off. Featuring internet personality Nara Aziza Smith, model Jordan Daniels, and the global girl group KATSEYE, the campaign dives into a stylish showdown between two of the house’s most iconic bags: the Baguette and the Peekaboo.
Fendi For Yourself 2025 Campaign
The Baguette, introduced in 1997, is bold and constantly reinvented. Known as the original “It-bag,” it’s made for the independent woman with a creative streak. The Peekaboo stands for timeless sophistication. With its structured shape and refined finish, it symbolizes quiet luxury.
Photographed by Nadia Lee Cohen and styled by Mel Ottenberg, the images show the stars in soft knit separates while holding pastel and neutral versions of each bag. The contrasting looks highlight the different ways the bags can be worn.
Whether you connect with the Baguette’s playful energy or the Peekaboo’s polished charm, Fendi is embracing both identities.
