Fendi’s Mamma Baguette bag is back with a fresh new look, and British singer Jade Thirlwall takes the spotlight in the campaign. Shot by Scandebergs, the pop star poses in cinematic images. The photos follow Jade through her day, showing how the buttery soft nappa leather bag fits into every moment.
Fendi Mamma Baguette Campaign
Styled by Zack Tate and Jamie McFarland, Jade’s outfits range from glamorous dresses to feminine separates, proving how versatile the bag is. In one standout image, she sits backstage, wrapped in a dark robe, with her sparkling silver Mamma Baguette resting on a vanity.
The campaign then shifts to a performance scene, where she wears a sheer black dress, holding a microphone, and the bag casually hanging on her arm. Another shot captures a cool nighttime vibe, with Jade leaning against a vintage blue car, wearing a textured skirt, blazer, and chunky sneakers.
The campaign’s dreamy feel, along with the bag’s FF logo, drawstring closure, and floral embroidery, makes the Mamma Baguette a standout piece. The collection drops in Fendi boutiques and on Fendi.com starting this month.
