Fendi 2016 Spring / Summer Ad Campaign

Edie Campbell and Vanessa Moody star in Fendi's spring-summer 2016 campaign — Edie Campbell and Vanessa Moody star in Fendi’s spring-summer 2016 campaign

Fendi’s spring-summer 2016 campaign takes flower power to a whole new level. Starring models Edie Campbell and Vanessa Moody, the images capture the new collection against the backdrop of oversized flowers in various hues including navy, red and white. Creative director Karl Lagerfeld photographed the advertisements which focus on the season’s eclecticism ranging from billowing dresses to high-waisted trousers.

Vanessa Moody stars in Fendi's spring 2016 campaign — Vanessa Moody stars in Fendi’s spring 2016 campaign

Karl Lagerfeld photographs Fendi's spring 2016 campaign — Karl Lagerfeld photographs Fendi’s spring 2016 campaign

Edie Campbell stars in Fendi's spring 2016 campaign — Edie Campbell stars in Fendi’s spring 2016 campaign

Edie models Fendi dress with cutout details for spring 2016

Fendi focuses on oversize flowers in its spring 2016 campaign

Fendi's spring 2016 eyewear campaign — Fendi’s spring 2016 eyewear campaign

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Fendi Spring 2016 Campaign

Fendi Spring 2016 Runway

A look from Fendi’s spring 2016 collection

Presented during Milan Fashion Week, Fendi’s spring 2016 runway show offered a wardrobe for seasonless dressing. From fur jackets to breezy maxi dresses and structured coats, Karl Lagerfeld created designs that were elegant yet whimsical.