Fendi Channels 1970s Glam for Spring 2022 Campaign

Joanna Elizabeth

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Published February 4, 2022

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Updated March 18, 2023

Fendi Spring 2022 Campaign Barbara Valente Vittoria Ceretti Rianne van Rompaey Anok Yai Yilan Hua
Barbara Valente, Vittoria Ceretti, Rianne van Rompaey, Anok Yai, and Yilan Hua star in Fendi spring-summer 2022 campaign. Photo: Craig McDean

1970s styles take center stage for Fendi’s spring-summer 2022 campaign. Womenswear artistic director Kim Jones‘ designs pay homage to the decade’s glitz and glam, with psychedelic prints, tailored suiting, and party-ready dresses among the collection’s highlights. Rianne van Rompaey, Anok Yai, Barbara Valente, Vittoria Ceretti, and Yilan Hua are among the models who appear in the advertisements, which photographer Craig McDean captured.

Fendi Spring/Summer 2022 Campaign

Anok Yai Fendi Spring 2022 Campaign
Anok Yai flashes a smile in Fendi spring-summer 2022 campaign. Photo: Craig McDean

Silvia Venturini Fendi, the company’s artistic director of accessories, creates bags with vibrant designs and half-circle silhouettes. Melanie Ward styled the shoot, which included jewelry pieces designed by Delfina Delettrez, artistic director of jewelry at Fendi.

Related: Danna Paola is Now a Fendi Ambassador (Photos)

Vittoria Ceretti Blonde Fendi Spring 2022 Campaign
Vittoria Ceretti poses for Fendi spring-summer 2022 campaign. Photo: Craig McDean

Finishing the models’ ensembles, Guido Palau works on hair with flawless makeup by Peter Phillips. Andrea Cellerino designed the set, and Shelley Durkan was in charge of casting for the Fendi spring 2022 season. “An ode to the playful spirit and confident femininity of the 70s. The #FendiSS22 women’s collection designed by @MrKimJones, interpreted in the new advertising campaign,” Fendi shares on Instagram.

Fendi Spring 2022 Campaign
Fendi unveils spring-summer 2022 campaign. Photo: Craig McDean
Fendi Rainbow Prints Spring 2022 Campaign
Rianne van Rompaey poses with rainbow prints in Fendi spring-summer 2022 campaign. Photo: Craig McDean
Fendi 1970s Pantsuit Fashion Spring 2022 Campaign
Fendi unveils spring-summer 2022 campaign featuring 1970s fashion. Photo: Craig McDean
Fendi White Maxi Dress Spring 2022 Campaign
Elegant dresses stand out in Fendi’s spring-summer 2022 campaign. Photo: Craig McDean
Fendi Colorful Printed Dresses Spring 2022 Campaign
Colorful prints are featured in Fendi’s spring-summer 2022 campaign. Photo: Craig McDean

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