Ferrari’s Spring 2025 Campaign Has Major Vintage Vibes

Joanna Elizabeth

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Published February 26, 2025

Ferrari Spring 2025 Campaign
Ferrari debuts spring-summer 2025 campaign. Photo: Willy Vanderperre / Ferrari

Ferrari blends vintage aesthetics with modern luxury in its spring-summer 2025 campaign. Captured by photographer Willy Vanderperre, the images are set in a sophisticated showroom. Models Amelia Gray, Rejoice Chuol, and Hedi Ben Tekaya pose alongside the Ferrari 250 GTL, merging fashion with automotive history.

Ferrari Spring/Summer 2025 Campaign

Amelia Gray fronts Ferrari's spring-summer 2025 campaign.
Amelia Gray fronts Ferrari’s spring-summer 2025 campaign. Photo: Willy Vanderperre / Ferrari

Creative director Rocco Iannone crafts a collection that exudes Italian glamour, featuring structured leather jackets, long coats, and utilitarian-inspired dresses. Accessories play a key role, with boxy handbags, sleek driving gloves, and bold sunglasses reinforcing Ferrari’s signature aesthetic.

Rejoice Chuol poses in Ferrari's spring-summer 2025 campaign.
Rejoice Chuol poses in Ferrari’s spring-summer 2025 campaign. Photo: Willy Vanderperre / Ferrari

The campaign’s palette leans into 1970s nostalgia, showcasing deep browns, burnt oranges, and vibrant reds, punctuated by a striking pop of yellow. The interplay of rich textures like supple leather, structured tailoring, and glossy accents adds depth to each look.

Ferrari Models Spring 2025
Ferrari spring-summer 2025 campaign. Photo: Willy Vanderperre / Ferrari

The campaign’s setting enhances this narrative, with dark curtains and plush furniture mirroring the elegance of the brand’s designs. In this space, fashion and automotive quality collide, proving that Ferrari’s legacy extends beyond the road.


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