Hailey Bieber Channels 90s Style in FILA’s New Campaign

Joanna Elizabeth

/

Published October 19, 2022

Hailey Bieber FILA 2022 Campaign
Hailey Bieber stars in FILA global 2022 campaign. Photo: Renell Medrano

Supermodel Hailey Bieber is featured in the most recent global campaign for FILA, the athletic apparel brand. The stunning blonde wears sweatshirts, t-shirts, sweaters, jackets, and hats to create a casual and chic look. She posed for a series of photographs that Renell Medrano took, and Hailey styled the shoot herself.

FILA Global 2022 Campaign

Hailey Bieber FILA Sweatshirt
Rocking a branded sweatshirt, Hailey Bieber fronts FILA global 2022 campaign. Photo: Renell Medrano

In addition, Hailey Bieber can be seen wearing chunky silhouetted FILA sneakers, which are reminiscent of 1990s fashion. The American beauty can be seen in one photograph donning a puffer jacket over a white tank top and oversized pants.

Hailey Bieber Abs FILA Campaign
Revealing her abs, Hailey Bieber wears FiLA vest, bucket hat, and pants in new global campaign. Photo: Renell Medrano

“My style is ever-evolving and FILA’s designs are timeless and the perfect complement to my everyday wardrobe,” Hailey states. “I’m grateful for the opportunity to work closely with the brand to pull these iconic pieces and present them in a way that feels like a true reflection of my personal style.”

Hailey Bieber FILA Campaign Shorts
Posing in pigtails, Hailey Bieber stars in FILA global 2022 campaign. Photo: Renell Medrano

In another photograph, she shows off her toned abs while wearing a red bucket hat, light-colored vest, and dark trousers. Hailey Bieber wears her hair in pigtails while rocking grey shorts and earphones in a different picture. WARDROBE.NYC also teamed up with Hailey on a recent capsule collection.

FILA Hailey Bieber Global Campaign 2022
FILA features Hailey Bieber as the face of its 2022 global campaign. Photo: Renell Medrano
FILA 1990s Style Hailey Bieber Campaign
Supermodel Hailey Bieber poses in 1990s styles for FILA global 2022 campaign. Photo: Renell Medrano

Recent Updates

Victorias-Secret-VS-Archives-Swim

Victoria’s Secret Swim Dives Into Its Archives

Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
Eva-Mendes-Stella-McCartney

Eva Mendes, Raye Return for Stella McCartney Summer 2025

Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
Valentino-Spring-Summer-2025

Valentino’s Spring 2025 Campaign is A Luxe Dream

Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...
Tory-Burch-Spring-2025-Campaign

Irina Shayk Headlines Tory Burch’s Spring 2025 Ad

Tory Burch takes inspiration from athletic aesthetics for its spring 2025 campaign. The images feature models Irina Shayk, Mona Tougaard, ...
Suki-Waterhouse-Michael-Kors-Spring-2025

Suki Waterhouse Stuns in Ibiza for Michael Kors Spring 2025 Ad

Michael Kors welcomes spring 2025 with a campaign that stars Suki Waterhouse. Shot by Mert Alas in Ibiza, Spain, the ...
Rihanna-Fenty-Beauty-Gloss-Bomb

Rihanna Shines with Fenty Beauty’s Shimmer Gloss

Rihanna is back with another beauty must-have, and this time, it’s all about high-shine lips. Fenty Beauty has unveiled the ...