Conscious Allure – H&M enlists top models Edita Vilkeviciute, Toni Garrn and Karmen Pedaru for a recent promo film featuring the fast fashion retailer’s spring “Conscious Collection”. In the video, the trio works it from head to toe in sustainable fabrics and feminine prints.
loving the way H&M is leading the industry for these positive changes! what a great campaign!
xo, Tina
TINACIOUS.ME
Love it so beautiful
http://www.haideeandco.blogspot.com
A good example of missed opportunity in #fashiononfilm. Need more substance…
My boyfriend looked at me after and asked,”why does H&M have to look so… Cosmo…?” I didn’t have an answer.