Swedish fragrance company Byredo has tapped top model Freja Beha Erichsen as the face of its new perfume called, ‘Rose of No Man’s Land’. A tribute to the nurses of World War I, who were often referred to as the same name by the soldiers, the scent features notes of pink pepper, turkish rose petals and white amber. The campaign images were captured by Craig McDean with part of the profits going to Doctors Without Borders in Sweden.
Related: Freja Beha Erichsen Models Cool Girl Staples for MO&Co.
Very nice