Gap and Madhappy are joining forces to bring a fresh wave of optimism to the industry with their new collaboration. This partnership combines the iconic American brand’s timeless style with Madhappy’s laid-back, West Coast vibes.
It results in a 41-piece line that’s a must-have for fans of both labels. The collection takes inspiration from Gap’s archives. The MAD arch logo is emblazoned on a range of essentials, from denim and hoodies to outerwear and accessories.
Gap x Madhappy Collaboration
Think 90s-inspired aesthetics with a modern twist. This collection features a color palette that’s equal parts neutral and bold, with pops of pink and light blue. It follows up the recent DÔEN collab.
The campaign is just as cool, with a cast of talent, including Devon Lee Carlson, 070 Shake, Stella Lucia Deopito, Ottawa Kwami, Reign Judge, and Eera, showcasing the collection’s effortless style.
And the best part? The collection is accessible to all, with prices starting at $34.95 and going up to $158 for children and adults.
Noah Raf, co-founder of Madhappy, is thrilled about the collaboration, saying, “As a kid who grew up wearing Gap in the ’90s, the opportunity to work with them has been an honor. They are a staple of American heritage.”
It’s clear that this partnership is a match made in heaven. The Gap x Madhappy collaboration will launch on August 2nd at 12 PM ET on both brands’ websites and in select stores.
