Naomi Campbell, Rumer Willis, Lizzy Jagger Channel the 90’s in Gap Campaign

Joanna Elizabeth

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Published February 3, 2017

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Updated July 29, 2024

Naomi Campbell stars in Gap's spring-summer 2017 campaign
Naomi Campbell stars in Gap’s spring-summer 2017 campaign

American clothing brand Gap has launched an all new campaign celebrating the 90’s. Launching a limited-edition collection called 90’s Archive Re-Issue, Gap focuses on iconic styles from the decade. For the advertisements, the brand tapped a cast including 90’s supermodel Naomi Campbell as well as offspring of stars from past commercials. Lizzy Jagger (daughter of Jerry Hall), Chelsea Tyler (daughter of Steven Tyler), Rumer Willis (daughter of Demi Moore) and Coco Gordon (daughter of Kim Gordon) appear in the images.

Related: Naomi Campbell Stuns for Town & Country Cover Shoot

Naomi originally posed in a Gap pocket tee for a Steven Meisel shoot in 1992. She also wears it in the film and images. “It’s an honor to be here, in the same outfit that I wore twenty years ago in my Gap ad,” says Campbell. “The creativity in the ‘90s is something I’m so grateful that I got to be a part of and to see and to learn from and to draw inspiration from.”

Gap Spring/Summer 2017 Campaign

Chelsea Tyler poses in Gap's spring-summer 2017 campaign
Chelsea Tyler poses in Gap’s spring-summer 2017 campaign
Rumer Willis stars in Gap's spring-summer 2017 campaign
Rumer Willis stars in Gap’s spring-summer 2017 campaign
Coco Gordon stars in Gap's spring-summer 2017 campaign
Coco Gordon stars in Gap’s spring-summer 2017 campaign
Lizzy Jagger stars in Gap's spring-summer 2017 campaign
Lizzy Jagger stars in Gap’s spring-summer 2017 campaign
Daughter of Demi Moore, Rumer Willis, stars in Gap's spring-summer 2017 campaign
Daughter of Demi Moore, Rumer Willis, stars in Gap’s spring-summer 2017 campaign
Daughter of Kim Gordon, Coco Gordon, stars in Gap's spring-summer 2017 campaign
Daughter of Kim Gordon, Coco Gordon, stars in Gap’s spring-summer 2017 campaign

Shop Gap’s New Arrivals:

Gap Icon Leather Jacket
Channel your inner rebel – Gap Icon Leather Jacket

Gap Original 1969 Icon Denim Jacket
Keep it casual in this denim essential – Gap Original 1969 Icon Denim Jacket
Gap Original 1969 Super High-Rise Denim Short
Show off your legs – Gap Original 1969 Super High-Rise Denim Short
Gap Stripe Short-Sleeve Feather Henley
This is a comfortable basic – Gap Stripe Short-Sleeve Feather Henley

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