Social Circle – For its spring 2013 campaign, Hudson Jeans keeps it casual in these Instagram-inspired images starring British model Georgia May Jagger. With art direction by Al Dente, the blonde poses alongside her friends and older brother James in photographs taken in popular London spots including Abbey Road Studios, Sweetings fish and chips restaurant, and Camden Market. For the advertisements photographed by David Mushegain, Hudson enabled the set via Instagram to capture the atmosphere and behind the scenes images. / Styling by Yasmine Eslami