Versace gets into a sister act with its spring-summer 2022 campaign featuring Gigi and Bella Hadid. The supermodel siblings pose side by side in images captured by Mert & Marcus. Photographed in the studio, the pair is also joined by designer and chief creative officer Donatella Versace. Stylist Jacob K highlights the new season designs, including latex dresses, platform heels, and must-have bags.
Versace Spring/Summer 2022 Campaign
Foulard print (a centerpiece of spring) stands out on sleek dresses. When it comes to beauty, hairstylist Paul Hanlon works on wavy and braided tresses while makeup artist Diane Kendal creates flawless looks. Ferdinando Verderi works on creative direction for the shoot with casting by Piergiorgio Del Moro and Samuel Ellis.
Related: Bella Hadid Captivates in Versace ‘Virtus’ Bag Campaign
“The foulard is a fundamental component of Versace’s heritage and character. It’s acted as a canvas for our iconic prints and is worn in multiple ways from knotted tops to headscarves to bag accessories, it’s a way of adding Versace attitude to any look. The foulard has been with us since the very beginning of the brand, but this season turns everything on its head, it is no longer fluid or dreamy, the scarf is provocative, sexy, wound tight,” shares Donatella Versace about spring 2022.
