BMW Taps Gigi Hadid for Red-Hot Car Commercial

Joanna Elizabeth

/

Published April 22, 2016

/

Updated May 19, 2016

Gigi Hadid models a little red dress while posing next to the BMW M2 Coupé
Gigi Hadid models a little red dress while posing next to the BMW M2 Coupé

Gigi Hadid lands a trademark of a supermodel—a car commercial—with the launch of the BMW M2 Coupé campaign. Called ‘Eyes on Gigi’, the American beauty stars in a short clip directed by Marc Forster who is known for his films like ‘World War Z’ and ‘Quantum of Solace’. Released first on Youtube and Facebook, the one-shot commercial features Gigi entering one of three M2 Coupés while wearing a red bodycon dress. The narrator asks the audience to keep track of the model as the cars take off at amazing speeds.

About starring in the BMW campaign, Gigi says, “BMW is such an iconic brand. The fact that I get to be the face of this campaign is definitely a career highlight for me. The M2 is such a cool, fun car.” Check out promotional shots of Gigi below as well as the commercial.” / Photos by Jonathan Mannion

Gigi Hadid – BMW M2 Coupé Commercial

Gigi Hadid stars in BMW Eyes on Gigi campaign
Gigi Hadid stars in BMW Eyes on Gigi campaign
Gigi Hadid poses next to a fleet of BMW's M2 Coupé
Gigi Hadid poses next to a fleet of BMW’s M2 Coupé

https://youtu.be/V6dm7gFFFgs

Gigi Hadid – 2016 MTV Movie Awards

APRIL 2016: Gigi Hadid attends the 2016 MTV Movie Awards wearing a Versace pantsuit
APRIL 2016: Gigi Hadid attends the 2016 MTV Movie Awards wearing a Versace pantsuit. Photo: Tinseltown / Shutterstock.com

Earlier this month, Gigi Hadid stepped out on the red carpet at the 2016 MTV Movie Awards held in Los Angeles, California. The blonde beauty tried on a new look with a hairstyle featuring bangs with shaggy yet straight tresses. Gigi wore a Versace printed top in yellow and striped pantsuit with fitted trousers. For her makeup, Gigi had shimmering gold eyeshadow and a frosty lip color.

APRIL 2016: Gigi Hadid attends the 2016 MTV Movie Awards wearing a shaggy hairstyle with bangs
APRIL 2016: Gigi Hadid attends the 2016 MTV Movie Awards wearing a shaggy hairstyle with bangs. Photo: Tinseltown / Shutterstock.com
APRIL 2016: Gigi Hadid hit the red carpet at the 2016 MTV Movie Awards in a Versace top and striped pantsuit. Photo: Tinseltown / Shutterstock.com
APRIL 2016: Gigi Hadid hit the red carpet at the 2016 MTV Movie Awards in a Versace top and striped pantsuit. Photo: Tinseltown / Shutterstock.com

Recent Updates

Louboutin-Beauty-Fetiche-Fragance

Lily Aldridge Smolders in Christian Louboutin Fétiche Ad

Christian Louboutin’s seductive world of scents is on full display in its latest Fétiche eau de parfum campaign. Starring the ...
Alaia-Archetypes-Winter-Spring-2025

Alaïa’s Archetypes Campaign Revisits Timeless Styles

Alaïa kickstarts the winter-spring 2025 season with its mesmerizing Archetypes campaign, an ode to the brand’s iconic silhouettes. The visuals, ...
For-Love-Lemons-Holiday-2024-Lingerie

Devon Lee Carlson Wows in For Love & Lemons’ Holiday Lingerie

For Love & Lemons just dropped its Holiday 2024 lingerie collection, and it’s a winter wonderland of festive fashion. The ...
Donna-Karan-Winter-2024

Donna Karan’s Winter 2024 Campaign Is Dripping in Elegance

Donna Karan kicks off the season in style, unveiling its winter 2024 and pre-spring 2025 collections with a sleek campaign ...
Gucci-Gift-Mountains-2024

Kendall Jenner & Gucci Bring Snowy Style to Gift Season

Gucci takes winter style to new heights with Chapter 2 of its 2024 Gift campaign, “To the Mountains.” Led by ...
Jacquemus-Holiday-2024

Jacquemus’ Holiday 2024 Campaign Goes on a Glam Retreat

Jacquemus is serving up a luxurious escape with its “Winter Retreat” Holiday 2024 campaign. Buzzy model Alex Consani brings the ...