Gigi Hadid’s in the spotlight for Miu Miu’s spring 2024 handbag campaign, evoking retro glamour. The supermodel, adorned with her chic bob, poses with the Arcadie and Wander bags in a series of portraits lensed by renowned photographer Steven Meisel.
Gigi Hadid for Miu Miu Handbag 2024 Ad
Drawing inspiration from the stylized work of British photographer Yevonde, the campaign is a blend of today’s fashion and 1930s-inspired classic portraiture. The handbags, luxuriously crafted in MatelassĆ© leather, are presented in vibrant shades of orange, yellow, and brown, evoking the richness of a sunset.
Miu Miu’s choice of colors spotlights the accessories and sets a dreamy, nostalgic mood against the pastel and ombre hues of the backdrop.
Stylist Lotta Volkova complements the handbags with an array of retro-inspired ensembles. Each piece synergizes with the accessories, from soft cardigans to halter neck dresses and collared designs.
The campaign artfully showcases the Arcadie bag, its structured form a juxtaposition to the soft waves of Gigi’s hairstyle, while the Wander bag, with its slouchy yet elegant demeanor, pairs impeccably with the tailored finesse of a brown jacket.
