For fall-winter 2016, Giorgio Armani’s ‘New Normal’ campaign focuses on global beauty. The Italian designer taps a diverse cast of top models including Liu Wen, Liya Kebede, Elisa Sednaoui and Amanda Murphy. Photographed by Peter Lindbergh in France’s Plage du Touquet, the black and white images have a cinematic vibe. The New Normal collection spotlights classic garments featuring the signature Armani aesthetic including tailored suiting, elegant shirting and knit sweaters.
Related: Giorgio Armani Goes Black & White for Fall ’16 Campaign
“I wanted to show different types of beauty, without barriers – four young women who experience the present in their own ways,” Armani says about the campaign. “With my style, I have always wanted to communicate the idea of concrete, real elegance, and this campaign renews this message with a sense of absolute modernity.”
Giorgio Armani ‘New Normal’ Fall/Winter 2016 Campaign
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