Leading face Liu Wen returns for Giorgio Armani’s fall-winter 2021 campaign. The Chinese model previously appeared in the Italian brand’s New Normal advertisements back in 2016. Photographed by Leslie Zhang, Liu poses against a red or grey-blue backdrop wearing fall designs.
The Armani woman embraces tailored silhouettes, including long dresses, slim-fit pants, and sculptural tops. For bags, embroidered styles, as well as sleek leather designs, stand out. A short film also stars Zhao Lei with a mysterious yet elegant atmosphere as the models pose with flashing lights.
Related: Louise de Chevigny Goes Seaside in Giorgio Armani’s Summer 2021 Styles
“Giorgio Armani envisions the new advertising campaign as a flux of ideas from the Orient. Inspired time and again throughout his career by Chinese ambience and aesthetics, by a sense of exquisite linearity, the designer has never made a secret of his sources; and today, he has decided to involve for the production of the shots an entirely Far Eastern team,” Giorgio Armani shares.
Giorgio Armani Fall/Winter 2021 Campaign
