Balmain ushers in the spring-summer 2024 season with a flourish, showcasing a campaign that blooms with Gisele Bundchen as its radiant face. Photographed by Rafael Pavarotti, the Brazilian supermodel’s allure is the perfect embodiment of the collection’s theme, with a rose garden in full, vibrant bloom.
The campaign captures the spirit of rejuvenation that spring brings, with Gisele Bundchen wearing pieces that oscillate between the nostalgia of retro fashion and the freshness of modern style. The release follows up the blonde’s appearance in Alaïa’s spring ads.
Gisele Bundchen for Balmain Spring 2024 Ad
In one image, she dazzles in a halter top paired with a voluminous red and white floral skirt, harkening back to the iconic 1950s elegance. Another frame highlights her statuesque figure in a mini dress adorned with pink polka dots and a flirtatious bow, showcasing the playful energy of the collection.
Balmain’s choice of accessories adds a dynamic edge to the feminine silhouettes. A geometrically intriguing green clutch and a bold blue cuff bracelet complement the collection’s color palette, while Gisele’s golden waves and sophisticated makeup echo the brand’s timeless appeal.
Under the creative direction of Olivier Rousteing, the campaign transcends mere visual aesthetics, portraying Gisele’s legendary beauty as a beacon of happiness and confidence.
Rousteing himself expresses his admiration for her enduring charm, which for over two decades has graced runways and magazine covers alike, serving as a source of inspiration for many.
Stylists Charlotte Stockdale and Katie Lyall, alongside the beauty expertise of Sam McKnight and Peter Philips, also work on the campaign. It encapsulates the essence of Balmain spring 2024: joyous, bold, and unapologetically beautiful.
