Balmain’s part two of its spring-summer 2024 campaign, with the iconic Gisele Bundchen as the star, dives into the rich couture heritage of the brand through a series of striking black-and-white images.
Gisele Bundchen for Balmain Summer 2024 Ad
A sharp deviation from the vibrant hues of the earlier spring advertisements, this campaign is a tribute to Balmain’s storied past. In the images, Gisele commands attention with her powerful poses, wearing a sleek skirt suit, sculptural minidress, and plunging gown.
The monochromatic palette underscores the timeless elegance and structural brilliance that have come to define the house under Olivier Rousteing. Each frame, captured by Rafael Pavarotti, features crisp pleating, sharp cuts, and soft curves that articulate a modern yet classic aesthetic.
Among the notable elements is the Jolie Madame bag, which has a glossy curved shape channeling contemporary times. The rose motif, a recurring element in Balmain’s designs, is subtly integrated, often appearing as an engraved bloom on golden buttons.
This campaign also highlights Gisele Bundchen’s remarkable versatility as a model. Recently seen posing in the Vaara ad set on the beach, Gisele transitions effortlessly from the sun-drenched shores to the poised elegance required for Balmain’s couture-inspired imagery.
