Gracie Abrams steps into the spotlight as Chanel’s latest ambassador and the face of its spring-summer 2025 pre-collection. Known for her distinctive charm, Abrams brings a fresh energy to the campaign, captured in portraits by photographer Craig McDean.
Chanel Spring/Summer 2025 Pre-Collection Campaign
Guided by Sofia Coppola’s artistic direction, the collection combines Chanel’s classic elements with modern influences. The designs highlight playful pairings, like tailored tweed jackets styled with jeans, and quilted leather pieces inspired by the brand’s iconic bag patterns.
Bermudas matched with tweed baseball jackets and caps introduce a sporty vibe, while soft hues in accessories and reimagined denim add a feminine appeal. Signature Chanel motifs such as pearls, tweeds, and the renowned 11.12 bag get an upgrade.
Coppola’s influence shines through, with nods to her cinematic works like The Virgin Suicides and Priscilla.
