Graff Shines with Precious Gems for Holiday 2024

Joanna Elizabeth

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Published December 6, 2024

Graff Jewelry Holiday 2024 Campaign
Andreea Diaconu poses for Graff’s Holiday 2024 campaign. Photo: Nicolas Kantor / Graff

Luxury jewelry brand Graff unveils its Holiday 2024 campaign. It’s a dazzling showcase of its world-renowned designs. Featuring Andreea Diaconu and captured by photographer Nicolas Kantor, the campaign highlights the world’s rarest gemstones.

Graff Holiday 2024 Campaign

Graff highlights a 38.88 carat Fancy Intense Yellow oval diamond in a new campaign.
Graff highlights a 38.88 carat Fancy Intense Yellow oval diamond in a new campaign. Photo: Nicolas Kantor / Graff

Diaconu shines in a series of captivating images, wearing the jeweler’s iconic designs against a studio backdrop. From an exquisite 21.07-carat emerald-cut emerald to the breathtaking 38.88-carat Fancy Intense Yellow oval diamond, each piece impresses.

Andreea Diaconu is all smiles in diamonds for Graff's Holiday 2024 campaign.
Andreea Diaconu is all smiles in diamonds for Graff’s Holiday 2024 campaign. Photo: Nicolas Kantor / Graff

Styled by Kate Phelan, Diaconu wears the jewelry with modern, one-shoulder tops. The accessories range from diamond-studded bows and radiant emeralds to floral-inspired motifs that look like works of art.

Graff channels classic style with its precious diamond jewelry.
Graff channels classic style with its precious diamond jewelry. Photo: Nicolas Kantor / Graff

The campaign reflects Graff’s enduring connection to its gemstones, particularly its signature yellow diamonds, renowned for their radiant beauty. By pairing these rare stones with brilliant white diamonds, Graff enhances their luminosity, creating designs that are as unique as the wearer.


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