Gucci teams up with a music legend to launch its captivating We Will Always Have London campaign. The iconic Debbie Harry takes the stage alongside the brand’s coveted Blondie bag and the cruise 2025 collection.
Gucci Blondie Bag 2024 Campaign
Visionary photographer Nan Goldin lensed the shots and brought the city’s vibrant energy to the forefront.
Against a quintessentially London backdrop, the 80s fashion icon is effortlessly captured posing in the back of a classic vehicle, surrounded by adorable dogs. Debbie Harry shows off dramatic eyeshadow and blush, bringing her own unique glamour to the shoot.
Joining Harry are models Alaato Jazyper and Yanan Wan. This campaign pays homage to Gucci’s enduring ties with London, which began in 1921 when Guccio Gucci worked at The Savoy Hotel.
A century later, the house is still breaking new ground. Launched in the 1970s, the signature Blondie bag continues to defy time with its timeless rounded shape and modern appeal.
Complementing it, the cruise 2025 collection flaunts lace details and an evocative interplay of structures and textures.