Florence, Jodie, Anjelica & Susie Front Gucci ‘Bloom’ Fragrance Campaign

Joanna Elizabeth

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Published August 3, 2020

Florence Welch, Anjelica Huston, Jodie Turner-Smith, and Susie Cave star in Gucci Bloom fragrance campaign.
Florence Welch, Anjelica Huston, Jodie Turner-Smith, and Susie Cave star in Gucci Bloom fragrance campaign.

Gucci unveils an updated campaign for its signature Bloom fragrance. Advertisements star singer Florence Welch, actress Anjelica Huston, actress Jodie Turner-Smith, and designer Susie Cave. Photographed by Floria Sigismondi with art direction by Christopher Simmonds, dreamy images set at Italy’s La Scarzuola ruins include blossoming florals. The Bloom scent is described as a rich perfume with notes of rangoon creeper, jasmine bud, and natural tuberose.

Related: Gucci Goes Digital With ‘Ritual’ Fall 2020 Campaign

Gucci Bloom Fragrance Campaign

Jodie Turner-Smith, Florence Welch, Susie Cave, and Anjelica Huston front Gucci Bloom fragrance campaign.
Jodie Turner-Smith, Florence Welch, Susie Cave, and Anjelica Huston front Gucci Bloom fragrance campaign.
Gucci unveils Bloom eau de parfum campaign.
Gucci unveils Bloom eau de parfum campaign.
Image from Gucci Bloom fragrance campaign.
Image from Gucci Bloom fragrance campaign.
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