Gucci Goes to the Movies for Fall 2017 Eyewear Campaign

Joanna Elizabeth

/

Published October 19, 2017

Ni Ni stars in Gucci Eyewear's fall-winter 2017 campaign
Ni Ni stars in Gucci Eyewear’s fall-winter 2017 campaign

Gucci heads to the movies for the launch of its fall-winter 2017 Eyewear campaign. Starring models Polina Oganicheva, Victoria Schons, Zarina Green, Thomas Riguelle as well as Chinese actress Ni Ni, the images take on a whimsical vibe. Photographed by Colin Dodgson, the new season spotlights cat-eye shapes embroidered with pearls and crystals. Creative director Alessandro Michele designed the frames with art direction for the shoot by Christopher Simmonds.

Related: See Gucci x Unskilled Worker’s Fantastical Collaboration

Gucci Eyewear Fall/Winter 2017 Campaign

An image from Gucci Eyewear's fall 2017 advertising campaign
An image from Gucci Eyewear’s fall 2017 advertising campaign
Models pose at the movies for Gucci Eyewear's fall-winter 2017 campaign
Models pose at the movies for Gucci Eyewear’s fall-winter 2017 campaign
Model wears cat eye glasses in Gucci Eyewear fall-winter 2017 campaign
Model wears cat eye glasses in Gucci Eyewear fall-winter 2017 campaign

Chinese actress Ni Ni appears in Gucci Eyewear's fall-winter 2017 campaign
Chinese actress Ni Ni appears in Gucci Eyewear’s fall-winter 2017 campaign

Gucci Eyewear fall-winer 2017 campaign
Gucci Eyewear fall-winer 2017 campaign
Thomas Riguelle appears in Gucci Eyewear's fall-winter 2017 campaign
Thomas Riguelle appears in Gucci Eyewear’s fall-winter 2017 campaign
Model Thomas Riguelle stars in Gucci Eyewear's fall-winter 2017 campaign
Model Thomas Riguelle stars in Gucci Eyewear’s fall-winter 2017 campaign
  • Designer :
  • Fashion Label :

    • Recent Updates

    Balmain-Spring-Summer-2025-Campaign

    Laetitia Casta Leads Balmain’s Spring 2025 Ad

    Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
    Hermes-Spring-Summer-2025-Campaign

    Hermès Spring 2025 Campaign is Walking On a Dream

    Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
    Victorias-Secret-VS-Archives-Swim

    Victoria’s Secret Swim Dives Into Its Archives

    Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
    Eva-Mendes-Stella-McCartney

    Eva Mendes, Raye Return for Stella McCartney Summer 2025

    Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
    Valentino-Spring-Summer-2025

    Valentino’s Spring 2025 Campaign is A Luxe Dream

    Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...
    Tory-Burch-Spring-2025-Campaign

    Irina Shayk Headlines Tory Burch’s Spring 2025 Ad

    Tory Burch takes inspiration from athletic aesthetics for its spring 2025 campaign. The images feature models Irina Shayk, Mona Tougaard, ...