Gucci Channels 80’s Vibes for Spring 2020 Eyewear Campaign

Joanna Elizabeth

/

Published March 17, 2020

NiNi stars in Gucci eyewear spring-summer 2020 campaign
NiNi stars in Gucci eyewear spring-summer 2020 campaign

Gucci heads to Los Angeles’ Amoeba Hollywood music record store for its spring-summer 2020 Eyewear campaign. Photographed by Harmony Korine, Chinese actress NiNi, K-pop star Kai and models pose in colorful shots. With a retro, 1980’s inspired theme; oversized optical and sunglass frames come in cat-eye, square and oval shapes. Christopher Simmonds works on art direction for the advertisements which also include a short film set to ‘Dance Hall Days’ by Wang Chung.

Related: Gucci is All About Horses for Spring 2020 Campaign

Gucci Eyewear Spring/Summer 2020 Campaign

An image from Gucci's spring 2020 eyewear campaign
An image from Gucci’s spring 2020 eyewear campaign
Gucci unveils spring-summer 2020 eyewear campaign
Gucci unveils spring-summer 2020 eyewear campaign
NiNi poses for Gucci Eyewear spring-summer 2020 campaign
NiNi poses for Gucci Eyewear spring-summer 2020 campaign
Gucci sets spring-summer 2020 eyewear campaign in a record store
Gucci sets spring-summer 2020 eyewear campaign in a record store
Harmony Korine photographs Gucci Eyewear spring-summer 2020 campaign
Harmony Korine photographs Gucci Eyewear spring-summer 2020 campaign
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