Gucci’s Fall 2016 Campaign Heads to Tokyo

Joanna Elizabeth

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Published July 2, 2016

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Updated April 13, 2017

Gucci unveils fall-winter 2016 campaign
Gucci unveils fall-winter 2016 campaign

After last season’s Berlin location, Gucci heads to Tokyo, Japan for its fall-winter 2016 campaign. Glen Luchford captured rising stars of the modeling world including Petra Collins, Lia Pavolova, Mae Lapres, Sofia Friesen and Yan Kumra in the colorful advertisements. From a traditional tea house to the busy city streets, the whimsical looks such as pastel color fur coats and rich brocades stand out. The images are cinematic with styling by Joe McKenna, embracing creative director Alessandro Michele’s bold vision. Gucci also unveiled the official campaign video featuring captions like “no need to worry” and “looks like you’re lucky”.

Related: See Gucci’s Cruise 2017 Runway Show in London

Gucci heads to Tokyo for fall 2016 advertising campaign
Gucci heads to Tokyo for fall 2016 advertising campaign
An image from Gucci's fall 2016 campaign
An image from Gucci’s fall 2016 campaign
Glen Luchford photographs Gucci's fall 2016 campaign
Glen Luchford photographs Gucci’s fall 2016 campaign
Petra Collins stars in Gucci's fall 2016 ad campaign
Petra Collins stars in Gucci’s fall 2016 ad campaign
Gucci fall-winter 2016 campaign
Gucci fall-winter 2016 campaign
Closeup of Gucci's fall 2016 shoes
Closeup of Gucci’s fall 2016 shoes
Gucci features whimsical captions on fall 2016 campaign images
Gucci features whimsical captions on fall 2016 campaign images
Mae Lapres stars in Gucci's fall 2016 campaign
Mae Lapres stars in Gucci’s fall 2016 campaign
An image from Gucci's fall-winter 2016 campaign
An image from Gucci’s fall-winter 2016 campaign
Sofia Friesen stars in Gucci's fall 2016 campaign
Sofia Friesen stars in Gucci’s fall 2016 campaign
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