Gucci Gets ‘Star Trek’ Chic for Fall 2017 Campaign

Joanna Elizabeth

/

Published July 25, 2017

Gucci unveils fall-winter 2017 campaign
Gucci unveils fall-winter 2017 campaign

After last season’s ‘Soul Scene’ campaign, Gucci creative director Alessandro Michele looks to sci-fi with the brand’s fall-winter 2017 campaign. Featuring gadgets from ‘Star Trek’ and 50’s B-movie references, welcome to ‘Gucci and Beyond’. The advertisements were captured by photographer Glen Luchford with art direction by Christopher Simmonds. Aliens, dinosaurs, cows and more make an appearance in the fantastical shots. As always, Michele’s eclectic and romantic designs shine in the new campaign.

Related: Gucci Unveils Summer 2017 Timepieces & Jewelry Campaign

Gucci Fall/Winter 2017 Campaign

Glen Luchford photographs Gucci’s fall-winter 2017 campaign
An UFO lands in Gucci's fall-winter 2017 campaign
An UFO lands in Gucci’s fall-winter 2017 campaign
Gucci takes inspiration from Star Trek with its fall-winter 2017 campaign
Gucci takes inspiration from Star Trek with its fall-winter 2017 campaign
Gucci beams up its fall-winter 2017 shoes
Gucci beams up its fall-winter 2017 shoes
Models take their stations in Gucci's fall-winter 2017 campaign
Models take their stations in Gucci’s fall-winter 2017 campaign
Models transport in Gucci's fall-winter 2017 campaign
Models transport in Gucci’s fall-winter 2017 campaign

An image from Gucci's fall-winter 2017 campaign
An image from Gucci’s fall-winter 2017 campaign

An image from Gucci's fall-winter 2017 campaign
An image from Gucci’s fall-winter 2017 campaign
Gucci explores new frontiers in its fall-winter 2017 campaign
Gucci explores new frontiers in its fall-winter 2017 campaign
An image from Gucci's fall-winter 2017 campaign
An image from Gucci’s fall-winter 2017 campaign
Models get ready for adventure in Gucci's fall-winter 2017 campaign
Models get ready for adventure in Gucci’s fall-winter 2017 campaign
Extraterrestrial chic takes the spotlight in Gucci's fall 2017 advertising campaign
Extraterrestrial chic takes the spotlight in Gucci’s fall 2017 advertising campaign


Recent Updates

HM-Spring-Summer-2025-Campaign

Tyla, FKA Twigs Headline H&M’s Spring 2025 Ad

H&M’s spring-summer 2025 campaign is all about feminine expression with a rebellious twist. Music stars Tyla, FKA twigs, and Caroline ...
Dua-Lipa-YSL-Libre-Leau-Nue

Dua Lipa Stuns in YSL Libre L’Eau Nue Perfume Ad

Yves Saint Laurent Beauty turns up the heat with its campaign for Libre L’eau Nue Parfum de Peau. Starring Dua ...
Camila-Mendes-adidas-Running

Camila Mendes is In Her Running Era with adidas

Camila Mendes is stepping into the fitness world as a new face for adidas Running. The Brazilian-American actress and producer ...
Dolce-Gabbana-Eyewear-Spring-Summer-2025

Dolce & Gabbana Eyewear’s Spring 2025 Styles Go Big

Dolce & Gabbana delivers sleek sophistication in its spring-summer 2025 eyewear campaign. Shot by Karim Sadli, the images star models ...
Chanel-Camelia-Futura-Makeup

NewJeans’ Minji Glows in Chanel Camélia Futura Ad

Chanel’s latest makeup collection, Camélia Futura, reimagines the house’s signature flower with a metallic twist. Fronted by NewJeans’ Minji, the ...
Oliver-Peoples-Spring-2025

Camille Rowe Chases the Sun in Oliver Peoples Spring 2025 Ad

Oliver Peoples’ spring 2025 campaign is a nod to classic Hollywood glamour. Starring model Camille Rowe and actor Brandon Sklenar, ...