Miley Cyrus is the Star of Gucci’s New Fragrance Campaign

Joanna Elizabeth

/

Published July 30, 2021

Miley Cyrus stars in Gucci Flora Gorgeous Gardenia fragrance campaign.
Miley Cyrus stars in Gucci Flora Gorgeous Gardenia fragrance campaign.

Singer Miley Cyrus enters a world of fantasy for Gucci’s Flora Gorgeous Gardenia fragrance campaign. Photographed by Petra Collins, the blonde poses surrounded by flowers and fluffy animals. In the advertisement, Miley wears a purple blouse with high-waist trousers and a pink lace design.

Described as a joyful floral, the eau de parfum includes notes of jasmine, pear blossom, and brown sugar. The bottle features a floral pattern designed by Vittorio Accornero for Gucci in 1966. Reimagined with the vision of creative director Alessandro Michele, the fragrance is encased in pink lacquer glass with a gold cap.

Related: Miley Cyrus Takes Bold Self-Portraits for WSJ. Magazine

In addition to images, Miley also stars in a commercial set to rock and roll tunes. She heads to the beach and plays guitar, only to transform into animated form. The star sings the upbeat song ‘Delicious’ as the backing track.

Gucci Flora Gorgeous Gardenia Fragrance Campaign

Gucci unveils its Flora Gorgeous Gardenia eau de parfum campaign.
Gucci unveils its Flora Gorgeous Gardenia eau de parfum campaign.

“The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock ‘n’ roll and eclectic at the same timeā€¦ Because who says that someone with a rock ‘n’ roll attitude can’t live in a world of flowers and embody the Flora universe?”

Alessandro Michele, Creative Director
Singer Miley Cyrus poses for Gucci Flora Gorgeous Gardenia fragrance advertising campaign.
Singer Miley Cyrus poses for Gucci Flora Gorgeous Gardenia fragrance advertising campaign.

Recent Updates

Kendall-Jenner-Calvin-Klein-Underwear-Holiday

Kendall Jenner & Calvin Klein’s Holiday Edit is a Must-See

Kendall Jenner is the star of Calvin Kleinā€™s Holiday 2024 edit. The supermodel shows off stylish looks perfect for the ...
Alexa-Chung-Mango

Alexa Chung & Mango Deliver the Ultimate London Style Moment

Mangoā€™s latest project, The Mango Box, brings British style icon Alexa Chung into the spotlight. The series aims to tackle ...
Olivia-Rodrigo-Lancome-LAbsolu-Rouge

Olivia Rodrigo & LancƓme Deliver the Ultimate Matte Lip

Olivia Rodrigo, the chart-topping pop star, takes center stage in LancĆ“meā€™s latest ad for its Lā€™Absolu Rouge Drama Matte lipstick ...
Dior-Lip-Addict-Glow-2025-Ad

Jisoo, Anya Taylor-Joy & Willow Shine in New Dior Addict Ad

Dior is shining bright with its latest Dior Addict Lip Glow campaign. It stars three global icons: K-pop sensation Jisoo, ...
Perfect-Moment-Winter-2024

Perfect Moment Winter 2024: The Skiwear of Your Dreams

Perfect Momentā€™s winter 2024 collection spotlights high-performance skiwear and fashion-forward style. The campaign features vibrant imagery full of snow. It ...
Gwyneth-Paltrow-Saint-Laurent-Spring-2025

Gwyneth Paltrow Headlines Saint Laurent Spring 2025 Ad

Gwyneth Paltrow brings understated elegance as the new face of Saint Laurent's spring 2025 campaign. Shot by renowned photographer David ...

1 thought on “Miley Cyrus is the Star of Gucci’s New Fragrance Campaign”

Comments are closed.