Miley Cyrus is the Star of Gucci’s New Fragrance Campaign

Joanna Elizabeth

/

Published July 30, 2021

Miley Cyrus stars in Gucci Flora Gorgeous Gardenia fragrance campaign.
Miley Cyrus stars in Gucci Flora Gorgeous Gardenia fragrance campaign.

Singer Miley Cyrus enters a world of fantasy for Gucci’s Flora Gorgeous Gardenia fragrance campaign. Photographed by Petra Collins, the blonde poses surrounded by flowers and fluffy animals. In the advertisement, Miley wears a purple blouse with high-waist trousers and a pink lace design.

Described as a joyful floral, the eau de parfum includes notes of jasmine, pear blossom, and brown sugar. The bottle features a floral pattern designed by Vittorio Accornero for Gucci in 1966. Reimagined with the vision of creative director Alessandro Michele, the fragrance is encased in pink lacquer glass with a gold cap.

Related: Miley Cyrus Takes Bold Self-Portraits for WSJ. Magazine

In addition to images, Miley also stars in a commercial set to rock and roll tunes. She heads to the beach and plays guitar, only to transform into animated form. The star sings the upbeat song ‘Delicious’ as the backing track.

Gucci Flora Gorgeous Gardenia Fragrance Campaign

Gucci unveils its Flora Gorgeous Gardenia eau de parfum campaign.
Gucci unveils its Flora Gorgeous Gardenia eau de parfum campaign.

“The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock ‘n’ roll and eclectic at the same timeā€¦ Because who says that someone with a rock ‘n’ roll attitude can’t live in a world of flowers and embody the Flora universe?”

Alessandro Michele, Creative Director
Singer Miley Cyrus poses for Gucci Flora Gorgeous Gardenia fragrance advertising campaign.
Singer Miley Cyrus poses for Gucci Flora Gorgeous Gardenia fragrance advertising campaign.

Recent Updates

Penelope-Cruz-Marie-Claire-France-2025

PenƩlope Cruz is a Vision in Marie Claire France

Shot by Xavi Gordo, actress PenĆ©lope Cruz proves why sheā€™s a fashion icon in her Marie Claire France February 2025 ...
Fendi-Spring-Summer-2025

Fendi’s Soft Glam Spring 2025 Campaign

Fendi gets dreamy with its spring 2025 campaign, focusing on vintage-inspired styles. Shot by Steven Meisel, the images feature models ...
Banana-Republic-Spring-2025

Jasmine Tookes Relaxes in Banana Republic Spring 2025 Ad

Banana Republic goes back to the must-haves with its spring 2025 campaign, featuring its spring classic collection. Jasmine Tookes, the ...
Emily-Ratajkowski-Marella-Blazer-2025

Emily Ratajkowski & Marella Are Taking Over Blazers

Emily Ratajkowski is bringing her signature style to a new Marella collaboration, focusing on blazers. Set to launch on February ...
Kylie-Jenner-Khy-Wardrobe

Kylie Jenner’s Khy Wardrobe Offers Luxe Staples

Khy is back with Khy Wardrobe, an expansion of the brand designed to offer everyday dressing with a modern edge ...
Ariana-Grande-rem-Beauty-Dreamglow

Ariana Grandeā€™s r.e.m. Beauty Drops Its Dreamglow Line

Ariana Grande is a shimmering vision with the latest r.e.m. Beauty drop, the Dreamglow collection. The singer and actress channels ...

1 thought on “Miley Cyrus is the Star of Gucci’s New Fragrance Campaign”

Comments are closed.