Gucci’s 2022 Gift Campaign Takes a Glam Train Trip

Joanna Elizabeth

/

Published November 16, 2022

Gucci Gift 2022 Campaign
See the Gucci Gift 2022 campaign. Photo: Carlijn Jacobs

Set on a luxury locomotive, creative director Alessandro Michele conceived the 2022 Gucci Gift campaign. Photographed by Carlijn Jacobs, the holiday advertisements feature the cast of models appearing on a glamorous train car. 

Gucci Gift 2022 Campaign

A variety of Gucci products, including canvas print bags, Gucci Pet accessories, home decor items, and sparkling jewelry, are showcased in the photographs. When it comes to her wardrobe, the Gucci woman is captured wearing faux fur coats, long dresses, lavish sequins, and luxurious velvet and lace tops. 

Dresses Gucci Gift 2022 Campaign
Elegant dresses stand out in the Gucci Gift 2022 campaign. Photo: Carlijn Jacobs

The Gucci Gift campaign celebrates the magic of the festivities and the joy of sharing these moments with loved ones in the spirit of this special time of year.

Gucci
Faux fur style stands out in the Gucci Gift 2022 campaign.
Faux fur style stands out in the Gucci Gift 2022 campaign. Photo: Carlijn Jacobs

Regarding footwear, notable options include platform sandals, slingback pumps, leather boots, and more. While Jordan Hemingway was in charge of directing the film, Christopher Simmonds worked on the art direction for the campaign. 

Models wear platform shoes in the Gucci Gift 2022 campaign.
Models wear platform shoes in the Gucci Gift 2022 campaign. Photo: Carlijn Jacobs

Alex Brownswell is in charge of the models’ hair, while Daniel Sallstrom is responsible for their makeup. Want to see more from the Italian brand? Discover the recent Gucci Good Game collection inspired by gamers.

Gucci Pet designs take the spotlight in 2022 Gift campaign.
Gucci Pet designs take the spotlight in 2022 Gift campaign. Photo: Carlijn Jacobs
Gucci Gift 2022 Campaign Train
The Gucci Gift 2022 campaign is set on a train. Photo: Carlijn Jacobs

Recent Updates

Charli-XCX-Acne-Studios-Spring-2025

Charli XCX Strips Down for Acne Studios Spring 2025 Ad

Charli XCX is taking the fashion world by storm, and she has recently been announced as the face of Acne ...
Chanel-Cruise-2025-Campaign

Chanel’s Cruise 2025 Campaign Escapes to the Sea

Sun-drenched style takes center stage in Chanel’s cruise 2025 campaign, shot on location in the breathtaking South of France. Behind ...
Dolce-Gabbana-Skims-2024

Kim Kardashian’s SKIMS & Dolce & Gabbana Exude Italian Chic

Dolce & Gabbana and Skims are teaming up for an unforgettable collaboration. This limited-edition line is deeply rooted in the ...
Giorgio-Armani-Neve-Winter-2024

Giorgio Armani Neve Brings Chilly Style to the Winter Season

Giorgio Armani Neve’s fall-winter 2024-2025 collection is a stylish storm that’s about to hit the slopes. The collection features women’s ...
Emily-Ratajkowski-Intimissimi

Emily Ratajkowski is Intimissimi’s New Ambassador (Photos)

Emily Ratajkowski is joining forces with Intimissimi, the Italian lingerie powerhouse, as the brand’s new ambassador. This exciting partnership marks ...
Valentino-Holiday-2024

Valentino Holiday 2024 Campaign: An Ode to Extravagance

Valentino is raising the bar with a Holiday 2024 campaign that dazzles. Part of the Avant Les Débuts series, the ...