Dakota Johnson Shines in Gucci’s Dreamy Florence Holiday Ad

Joanna Elizabeth

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Published December 9, 2024

Dakota Johnson poses for Gucci Gift: A Night in Florence campaign.
Dakota Johnson poses for Gucci Gift: A Night in Florence campaign. Photo: Anthony Seklaoui / Gucci

Gucci goes to Florence for Chapter 4 of the Gucci Gift campaign, bringing holiday magic. The images feature Dakota Johnson, Julia Garner, and Ni Ni, as the stars. Set in the historic city known for its artistic legacy, the campaign celebrates with a collection of party-ready styles.

Gucci Gift Chapter 4: A Night in Florence

Julia Garner shines in Chapter 4 of the Gucci Gift campaign.
Julia Garner shines in Chapter 4 of the Gucci Gift campaign. Photo: Anthony Seklaoui / Gucci

From shimmering sequins to luxurious slip dresses, the looks evoke a sense of grandeur. The accessories take center stage, showcasing Gucci’s iconic Jackie Notte, Jackie 1961, and Bamboo 1947 handbags, updated in metallic tones, bold Rosso Ancora shades, and adorned with crystal embellishments.

Actress Dakota Johnson wears a tailored look for the Gucci Gift: A Night in Florence campaign.
Actress Dakota Johnson wears a tailored look for the Gucci Gift: A Night in Florence campaign. Photo: Anthony Seklaoui / Gucci

These statement pieces are paired with Gucci Signoria slingbacks and Horsebit fine jewelry. Anthony Seklaoui’s nighttime Florence images, poetic and captivating, showcase the campaign’s emphasis on the joy of connections.

Looking chic in embroidery, Julia Garner fronts the Gucci Gift campaign set in Florence, Italy.
Looking chic in embroidery, Julia Garner fronts the Gucci Gift campaign set in Florence, Italy. Photo: Anthony Seklaoui / Gucci

Gucci also upgrades the experience with an updated Gucci App on Apple Vision Pro, offering an interactive journey. From The Savoy Hotel to Florence’s festive charm, users can explore visuals and products in immersive settings.


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