Gucci Hosts 90s Office Party for Holiday 2020 Campaign

Joanna Elizabeth

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Published November 10, 2020

Gucci unveils Holiday 2020 campaign.
Gucci unveils Holiday 2020 campaign.

Gucci heads back to the 1990s with its Holiday 2020 campaign. Photographed by Mark Peckmezian, a diverse cast poses at an office filled with shimmering garland and retro computers. Creative director Alessandro Michele’s designs feature floral print dresses, chic knits, and metallic blazers. Finishing their looks, models wear sequined bags as well as embellished slides. Christopher Simmonds works on art direction on the shoot with a film directed by Akinola Davies Jr.

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“When the clock strikes five, Gucci-clad co-workers transform into festive clubgoers. In between joining the conga line the colleagues unwrap gifts from the line-up, including wooly GG jacquard scarves and hats, and GG Marmont bags and the Gucci Tennis 1977 sneaker in multi-color metallic sequins,” Gucci states.

Gucci Holiday 2020 Campaign

Gucci sets its Holiday 2020 campaign at a festive office party.
Gucci sets its Holiday 2020 campaign at a festive office party.
Karaoke takes the spotlight in Gucci Holiday 2020 gift campaign.
Karaoke takes the spotlight in Gucci Holiday 2020 gift campaign.
Checkered prints stand out in Gucci Holiday 2020 campaign.
Checkered prints stand out in Gucci Holiday 2020 campaign.
Gucci launches Holiday 2020 campaign.
Gucci launches Holiday 2020 campaign.
Models wear festive style in Gucci Holiday 2020 campaign.
Models wear festive style in Gucci Holiday 2020 campaign.
A retro office setting stands out in Gucci Holiday 2020 campaign.
A retro office setting stands out in Gucci Holiday 2020 campaign.
An image from Gucci's Holiday 2020 advertising campaign.
An image from Gucci’s Holiday 2020 advertising campaign.
Li Shirui stars in Gucci Holiday 2020 campaign.
Li Shirui stars in Gucci Holiday 2020 campaign.
Sunglasses stand out in Gucci Holiday 2020 campaign.
Sunglasses stand out in Gucci Holiday 2020 campaign.
Models are all smiles in Gucci Holiday 2020 campaign.
Models are all smiles in Gucci Holiday 2020 campaign.

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