Gucci is ready for bath time with the release of its Hollywood Forever 2021 sunglasses campaign. Photographed by Harmony Korine, models take lush bubble baths while wearing crystal-embellished shades. With retro-inspired stylings, sunglasses range from cat-eyes to rectangular frames and heart-shaped swoops.
Korine also directs a short film featuring models having a playful time in a gigantic bubble bath. Designed by Alessandro Michele, the Hollywood Forever collection was initially launched in 2017. Customers can exclusively shop these designs at Gucci’s website for the next two weeks.
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“Bold contours and exaggerated volumes define the new metal and acetate styles including a cat-eye silhouette reimagined with sharp corners and spoked edges, heart-shaped lenses, and a classic round design revisited with an oversize front,” Gucci shares.