Gucci Goes Normcore for First Campaign Under Alessandro Michele

Joanna Elizabeth

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Published April 14, 2015

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Updated June 4, 2015

An image from Gucci's pre-fall 2015 campaign photographed by Glen Luchford.
An image from Gucci’s pre-fall 2015 campaign photographed by Glen Luchford.

Less than two month after his womenswear debut for the brand, new Gucci creative director Alessandro Michele has unveiled his first campaign for Italian fashion house. The pre-fall 2015 season was shot by Glen Lunchford and features models Alexandra Elizabeth Ljadov and Julia Hafstrom. It is certainly a change from the super glam Gucci advertisements under Frida Giannini. The new direction channels a normcore look with minimal styling and makeup. Whether this new direction will translate into higher sales–time will tell.

The normcore style goes for a more minimal approach than Gucci is known for.
The normcore style goes for a more minimal approach than Gucci is known for.

This marks creative director Alessandro Michele's first campaign for the brand.
This marks creative director Alessandro Michele’s first campaign for the brand.
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